Client: Ted Baker
Project: Denim Branding
"Baker’s Dozen” traditional English bakery inspired menswear denim branding to reflect the British roots and quirk of the brand. Involving the creation of the entire graphic identity for all product labeling including back pocket plasters, waistband tickets and printed details on denim products. The concept was also carried through to a grain sack inspired retail bag, wallpapers for the denim showroom and a bakery themed retail sapce within the flagship store in Covent Garden.