Client: NBA (Europe)
Project: NBA Sundays Campaign
European campaign to promote NBA's Sunday Night Live games. Featured across print, web and social media. The social media campaign focussed upon the concept of "Basketball on the brain" - creating imagery suggesting how NBA fans might express their anticipation and passion for basketball as they make their way through Sunday awaiting the live evening games. Portraying how their excitement for watching the live game in the evening manifests itself consciously or subconsciously in the tasks, chores, activities and actions they carry out during the day. Images were posted to social media sites weekly to prompt fans excitement.