Client: ESPN America (Europe/EMEA)
Project: NFL Season Campaign
Season long international campaign promoting ESPN America's coverage of the NFL season covering print, web, on-air media and a host of accompanying marketing collateral.
The brief was to communicate ESPN's unparalled NFL coverage and ESPN as the place to be for fans searching for the ultimate NFL experience. The creative features NFL stars exploding towards the viewer echoing the explosive, heavy hitting energy of the NFL while also evoking a sense of ESPN's incredibly immersive coverage bursting to life as the action escapes from the confines of the TV screen.
Mardi Gras themed merchandise including a carnival mask and jazz CD was created for world wide ESPN Super Bowl Parties celebrating the host city New Orleans.